New & Featured
New & Featured
Launches, icons, gifts, and current highlights from The Ordinary in one easy-to-scan view.

The Bright Set - Daily Bright
The Bright Set contains three targeted formulations that...
Rice Lipids + Ectoin Microemulsion.
A feature-led landing page that keeps the newness story inside your store.
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The Age Support Set - Smooth Renewal
The Age Support Set includes some most loved...
Ingredients - Modern Gift Lineup
This title will be released exclusively on October...
The Mini Icons Set - Gift Edit Lineup
The Mini Icons Set includes three miniature sizes...
Soothing & Barrier Support Serum Set - Overnight Care
The Soothing & Barrier Support Serum 15ml set includes...
Granactive Retinoid 5% in Squalane - Skin Renew
Granactive Retinoid 5% in Squalane is a light,...
The Face & Body Set - Skin Set Edit
The Face & Body Set includes a collection...
The Hair & Scalp Collection - Routine Edit Pack
A daily collection dedicated to promoting healthier-looking hair...
The Smooth Skin Collection - Routine Set Lineup
A collection that includes some well-loved formulas for...
The Barrier Support Collection - Daily Moisture
A regimen that includes products designed to rebuild...
The Antioxidant Collection - Glow Boost
A collection featuring three different types of antioxidant...
The Uneven Skin Tone Collection - Travel Edit
A collection featuring key ingredients for a more...
Caffeine 3% + Escin 1% Face Serum - Smooth Finish Layer
Energizes, Visibly Sculpts